How it Works
1. Get Beer
We send a box of 12 different beers to your home or workplace. Rare and interesting beers which you won't find in your local bottle shop. Don't drink them yet though, they need to last you 12 weeks.
2. Drink Beer
Every Thursday (at around 7:30) Beer Jerks around the country drink the same beer. We'll have sent you the story of the brewery and the beer along with tasting notes. If they feel like it they Instagram, Tweet or Facebook their reviews.
3. Repeat weekly
This one is pretty self explanatory...
THIS WEEK'S BEER
Three Weavers. Seafarer
The name Kölsch was first coined 100 years ago to describe the bright, light Cologne (Köln) beer style. More than forty breweries operated in the city at the outbreak of World War II but only three remained after the devastation wreaked by Allied bombing campaigns. In 1986 local brewers came together to sign the Kölsch Konvention stating that the name is regionally protected with all signatories agreeing to exclusively serve the beer in 200ml Stange glasses. Kölsch is a demanding style to brew and is also very overlooked by craft beer fans. To the uninitiated, it is reminiscent of a lager. While the style is lagered (finished at a cold temperature), it is made with a top fermenting ale yeast making it fruitier but still as gleamingly fresh as it's bottom fermented cousin. It's a subtle and delicate difference and takes us back to a time before hop bombs and mouth-puckering sours. This example from Three Weavers is super crisp and lively with grassy, lemon notes from the noble hop varieties (Hallertau Tradition & Opal) used.
I'm no beer connoisseur but after one round I'm almost feeling beer savvy. Just don't drink them all in one week. It'll leave you feeling left out. #rookieerror #wantmorebeer #jealous #cantwaitfornextdelivery #yougetthepicture
– Deric, Auckland
I love the tasting notes and food matches each week and have become quite knowledgeable already. I even know more than some of the guys at work now! Very impressed with the Beer Jerk set up. I totally recommend Beer Jerk to anyone interested in craft beers. Thanks Beer Jerk!
– Anne, Auckland
Beer Jerk Thursdays! Quickly becoming my favourite day of the week. I'm now deep in the beer matrix and a world of beer I had no idea existed. Yeah!
– Kyle, Fielding
We think it's cool. But then you probably can't rely on our testimony, we made this whole thing up.
– Brent & Luke, Beer Jerk Towers