How it Works
1. Get Beer
We send a box of 12 different beers to your home or workplace. Rare and interesting beers which you won't find in your local bottle shop. Don't drink them yet though, they need to last you 12 weeks.
2. Drink Beer
Every Thursday (at around 7:30) Beer Jerks around the country drink the same beer. We'll have sent you the story of the brewery and the beer along with tasting notes. If they feel like it they Instagram, Tweet or Facebook their reviews.
3. Repeat weekly
This one is pretty self explanatory...
THIS WEEK'S BEER
SAWMILL. RED IPA
We reckon that if you're only going to drink one beer a week, it had better be pretty special. Red IPA's (made well) have it all- bitterness, aromatic hops and malty caramel sweetness. The style is pretty new, having only been added to the Beer Judge Certification Program in 2015. The lines separating it from an American IPA and an American Amber can be somewhat blurred. Sawmill's beautifully balanced Red IPA fits the BJCP criteria for the style perfectly being fresh, bitter and hop-forward (like an American IPA) with a medium malt profile which compliments, rather than clashes with, the hops. It combines NZ & US hops which provide lots of orange citrus, pine characteristics with a blend of malts which give the beer a solid body with with some sweet biscuit-y, toffee notes.
I'm no beer connoisseur but after one round I'm almost feeling beer savvy. Just don't drink them all in one week. It'll leave you feeling left out. #rookieerror #wantmorebeer #jealous #cantwaitfornextdelivery #yougetthepicture
– Deric, Auckland
I love the tasting notes and food matches each week and have become quite knowledgeable already. I even know more than some of the guys at work now! Very impressed with the Beer Jerk set up. I totally recommend Beer Jerk to anyone interested in craft beers. Thanks Beer Jerk!
– Anne, Auckland
Beer Jerk Thursdays! Quickly becoming my favourite day of the week. I'm now deep in the beer matrix and a world of beer I had no idea existed. Yeah!
– Kyle, Fielding
We think it's cool. But then you probably can't rely on our testimony, we made this whole thing up.
– Brent & Luke, Beer Jerk Towers