BREWERY // Misfit Brewing is not a normal beer company. It is a social enterprise that donates 100% of profits to charity. Founder Brendan Devoy got into home brewing while studying business at the University of Auckland. At around that time he also read Start Something That Matters by the founder of Tom's shoes and began thinking about how businesses can drive positive change in society. There are millions of people living in the South Pacific without access to clean water and Misfit have committed to giving all profits to clean water restoration projects in New Zealand and around the Pacific. The three Misfit beers that have been released so far take inspiration from the era defining artists of the 80's - Warhol, Basquait & Haring. In a couple of weeks Misfit will have their first birthday and we're really hoping they'll celebrate with a Factory style warehouse party and invite us along...
BEER // There isn't any clever link between the artist Keith Haring, clean water and White IPA. They just happen to all be things that Brendan Devoy of Misfit feels passionate about. He reckons White IPAs are underrepresented in New Zealand, especially considering it is one of his favourite styles. Haring sits somewhere in between a Belgian wheat beer and an American IPA. It is hop forward with tropical fruit and citrus notes. But it also has a rounded wheat body with a little clove spice and a dry finish. Haring (the artist) was a cultural icon who died tragically early but used his short life to raise awareness of cultural issues and today, the Keith Haring Foundation continues to support research and care relating to HIV and AIDS. We have no idea if he'd have enjoyed Misfit's White IPA but we're pretty sure he would be happy to see the profits benefitting a very good cause.
We look forward to seeing what you all think in the Beer Jerk Members Facebook Group, on Untappd, Instagram & Twitter. Don't forget to #BeerJerkNZ so we can see what you think.
BREWERY // Misfit
BEER // Haring
STYLE // White IPA
ORIGIN // Auckland
ABV // 6%
TEMPERATURE // Cool. Around 10C
FOOD MATCH // Thai Coconut Curry. Tomato & Melon Salad. Smoked Cheddar
GLASS // IPA Glass, Tulip